With the rise of the ecommerce and online selling, there was a clear need for a new type of marketing tool that will help e-commerce owners market this new style of business. One of these tools are the explainer videos and they have become wildly used because they have an amazing track record when it comes to bringing people to your ecommerce website and more online traffic is exactly what any e-commerce owner wants. Even though these videos started out as mere tools, now they are one of the most important parts of the marketing of any owner of an online business and in this article, we will tell you a little about how you can create some great product explainer videos.
The thing that is so great about video content is that it will allow to sell pretty much anything and that is because videos can be very immersive. They have the ability to bring any type of product much closer to the customer and they also help create a trusting bond between the customer and the brand. In order for a video to do this, there needs to be a great script that will really help you sell almost anything as long as the script is good. To write a great script you need to take a good look at your business and see which elements you want to accentuate and also look at the product and see which elements of the product are the ones that your target audience will respond to the most. If writing the script isn’t something that you think you will be able to do well, then feel free to have a professional write it for you.
The whole reason why people love shopping online is because they consider that to be something that saves them time and one of the things that makes people pay more attention to a certain ecommerce page are great product explainer videos. A good explainer video will actually get you more sales, but an important factor that you need to consider here is the length of the video. If you keep the video under or up to a minute, then there is a statistical chance that 77% of people will finish watching the video, while anything longer than two minutes will only be seen by less than 50% of viewers. This means that you need to find a way in which you will be able to describe the product in that one minute because anything more than a minute will make the video useless.
One of the most important reasons why people continue to use explainers is the fact that they actually increase the sales of any e-commerce. There is research that says that most people will feel much more enticed to make a purchase and will actually make a purchase straight after watching a video about the product because that will show them exactly how the product looks and what it does, and these elements are some of the most difficult to get across to customers via an e-commerce store. What you need to do to make them want to buy your product is make them believe that the product will benefit them and fix some kind of issue that they have and you’ll be good to go.
Having an e-commerce is an excellent alternative to a brick and mortar store, but does require a different type of marketing that you may not be used to. Product explainer videos are incredible when done right, and as we mentioned before, there is probably nothing that they won’t help you sell, so definitely take the tips above and give explainer videos a go.
— Vidyard (@vidyard) 6 de febrero de 2015