Boosting the revenue of your business should be your main objective as a business owner and every marketing tool that you use should be aimed at that. One of the best marketing tools that you can do that will give you clear and quick revenue boosting results are explainer videos. However, as is the case with most marketing tools, just the tool itself isn’t going to be enough if you don’t put in the right amount of work when you are in the creation process. There are some things that you can do that will help you get even more revenue and in this article we will talk about a few of those things.
Define your Target Audience
Whenever you create a product and you want to market it, doing any kind of promotion will be useless if you don’t know what your target audience is. Knowing your target audience means that you will be able to do research that is necessary and that will show you exactly what that audience likes and doesn’t like, what they do and don’t respond to. Having this type of information will be extremely beneficial when you are in the creation process because you will know what kind of elements you should add and what you should avoid doing. Finding your target audience is what you should base all of your marketing tactics on, definitely take your time to research what the right audience for your product or service will be.
Storytelling to Evoke an Emotion
The great thing about using explainer videos is that they are the perfect tool to use when you want to play on people’s emotions when selling a product and that is something that can’t be done with written content. By choosing to create a video that has a very meaningful visual story, you are one step closer to stirring people’s emotions. The best explainers are actually the ones that resemble short movies, while also clearly explaining the product and how it would benefit the buyer. You can use music that you think will stir up the emotions of your target audience or even some movie or TV-show reference and use all of those elements to show how your product or service will be the very thing that will make their day to day life better.
Nice and Short
The most optimal length for an explainer video is somewhere between 60 and 90 second, and that is an element that you should really keep as it is. It has been proven that people nowadays, especially people that tend to surf the internet a lot, have much shorter attention spans so anything longer than this time will be much harder for people to pay attention to. That is why it is important for you to work on a script beforehand because that will allow you to put together all of the most important things that you want to say, while keeping the video nice and short at the same time.
Creating explainer videos is not an easy thing to do. There are a lot of elements that go into a project like this and it is a process that can be very time consuming, stressful and cost a lot of money, so knowing what to focus on beforehand can be very helpful and hopefully, this article has helped you see what you need to focus on in order to increase your business’ revenues.
The SAMR Model Explained By Students – best SAMR video I've seen yet. Great opener for discussion & to look at w/other models (Ex. DOK, 4C's, TPACK) – it's more than the technology https://t.co/K79qPi65Ok @RichardColosi . @JJVandal @DWallace0805 @VHSiTeam #vanedtech #txeduchat pic.twitter.com/R5Yzhltgsg
— Glenn Hervieux (@SISQITMAN) 23 de febrero de 2018